{"id":18550,"date":"2024-11-30T22:21:21","date_gmt":"2024-11-30T18:51:21","guid":{"rendered":"https:\/\/liangroup.net\/blog\/?p=18550"},"modified":"2024-11-30T22:22:39","modified_gmt":"2024-11-30T18:52:39","slug":"what-is-gartner","status":"publish","type":"post","link":"https:\/\/liangroup.net\/blog\/what-is-gartner\/","title":{"rendered":"Gartner \u0686\u06cc\u0633\u062a\u061f &#8211; \u0645\u0639\u0631\u0641\u06cc \u0634\u0631\u06a9\u062a \u06af\u0627\u0631\u062a\u0646\u0631 \u0648 \u062e\u062f\u0645\u0627\u062a \u0622\u0646"},"content":{"rendered":"<h2><strong>\u0645\u0639\u0631\u0641\u06cc \u0634\u0631\u06a9\u062a <\/strong><strong>Gartner<\/strong><\/h2>\n<p><span style=\"font-size: 10pt;\">Gartner \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0645\u0634\u0627\u0648\u0631\u0647 \u0648 \u0645\u0634\u0627\u0648\u0631\u0647 \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a (IT) \u0628\u0627 \u0634\u0647\u0631\u062a \u062c\u0647\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u062a\u062d\u0642\u06cc\u0642 \u0631\u0648\u06cc \u0641\u0646\u0627\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0628\u06cc\u0646\u0634\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0622\u0646\u200c\u0647\u0627 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u062a\u0631\u06cc \u0628\u06af\u06cc\u0631\u0646\u062f \u0648 \u0639\u0645\u0644\u06a9\u0631\u062f \u0642\u0648\u06cc\u200c\u062a\u0631\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f.<\/span><\/p>\n<h2><strong>Gartner<\/strong><strong> \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h2>\n<p><span style=\"font-size: 10pt;\">Gartner \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u067e\u06cc\u0634\u0631\u0648 \u062f\u0631 \u062d\u0648\u0632\u0647 \u062a\u062d\u0642\u06cc\u0642 \u0648 \u0645\u0634\u0627\u0648\u0631\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0628\u06cc\u0646\u0634\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc\u060c \u0645\u0634\u0627\u0648\u0631\u0647 \u0648 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0631\u0647\u0628\u0631\u0627\u0646 \u062f\u0631 \u062d\u0648\u0632\u0647\u200c\u0647\u0627\u06cc \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u060c \u0645\u0627\u0644\u06cc\u060c \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc\u060c \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u062f\u0631 \u0633\u0627\u0644 \u06f1\u06f9\u06f7\u06f9 \u062a\u0623\u0633\u06cc\u0633 \u0634\u062f \u0648 \u0627\u06a9\u0646\u0648\u0646 \u0628\u06cc\u0634 \u0627\u0632 \u06f1\u06f5,\u06f0\u06f0\u06f0 \u06a9\u0627\u0631\u0645\u0646\u062f \u062f\u0631 \u06f1\u06f0\u06f0 \u06a9\u0634\u0648\u0631 \u062c\u0647\u0627\u0646 \u062f\u0627\u0631\u062f. \u06af\u0627\u0631\u062a\u0646\u0631 \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0633\u0647\u0627\u0645\u06cc \u0639\u0627\u0645 \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0628\u0648\u0631\u0633 \u0627\u0648\u0631\u0627\u0642 \u0628\u0647\u0627\u062f\u0627\u0631 \u0646\u06cc\u0648\u06cc\u0648\u0631\u06a9 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u0628\u0627 \u0628\u0647\u0631\u0647\u200c\u06af\u06cc\u0631\u06cc \u0627\u0632 \u0631\u0648\u0634\u200c\u0634\u0646\u0627\u0633\u06cc\u200c\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642\u060c \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0639\u0645\u06cc\u0642\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0628\u0627\u0632\u0627\u0631 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0628\u0647 \u0631\u0647\u0628\u0631\u0627\u0646 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\u06cc \u0628\u06af\u06cc\u0631\u0646\u062f \u0648 \u0627\u0632 \u0631\u0642\u0628\u0627 \u067e\u06cc\u0634\u06cc \u0628\u06af\u06cc\u0631\u0646\u062f.<\/span><\/p>\n<h2><strong>Gartner<\/strong> <strong>\u0686\u0647 \u062e\u062f\u0645\u0627\u062a\u06cc \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f\u061f<\/strong><\/h2>\n<p><span style=\"font-size: 10pt;\">Gartner \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u0628\u06cc\u0646\u0634\u200c\u0647\u0627\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u062f\u0627\u062f\u0647 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u062a\u0631\u06cc \u062f\u0631 \u062d\u0648\u0632\u0647 \u0641\u0646\u0627\u0648\u0631\u06cc \u0648 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0628\u06af\u06cc\u0631\u0646\u062f. \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc\u06cc\u200c\u0647\u0627\u06cc \u062a\u062e\u0635\u0635\u06cc\u060c \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0648 \u0645\u0634\u0627\u0648\u0631\u0647\u060c Gartner \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0634\u0631\u06cc\u06a9 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u06af\u0627\u0631\u062a\u0646\u0631 \u0634\u0627\u0645\u0644 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0631\u0634\u062f \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a (CIO\u0647\u0627)\u060c \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u0627\u0646 \u0641\u0646\u0627\u0648\u0631\u06cc\u060c \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0631\u0634\u062f \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627\u060c \u0622\u0698\u0627\u0646\u0633\u200c\u0647\u0627\u06cc \u062f\u0648\u0644\u062a\u06cc\u060c \u0631\u0647\u0628\u0631\u0627\u0646 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062f\u0631 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0641\u0646\u0627\u0648\u0631\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0648 \u0645\u062e\u0627\u0628\u0631\u0627\u062a\u060c \u0648 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u062e\u062f\u0645\u0627\u062a \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0647\u0633\u062a\u0646\u062f.<\/span><\/p>\n<p><span style=\"font-size: 10pt;\">Gartner \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647 \u062e\u0627\u0637\u0631 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc Magic Quadrant \u062e\u0648\u062f \u0634\u0647\u0631\u062a \u062f\u0627\u0631\u062f \u06a9\u0647 \u062a\u062d\u0644\u06cc\u0644\u200c\u0647\u0627\u06cc \u0639\u0645\u06cc\u0642\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0648 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0645\u062e\u062a\u0644\u0641 \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f. \u062f\u06cc\u06af\u0631 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u06af\u0627\u0631\u062a\u0646\u0631 \u0634\u0627\u0645\u0644 : \u00a0Hype Cycle \u060c BuySmart \u060c Digital IQ\u060c Product Decisions \u00a0\u0648 Critical Capabilities \u0647\u0633\u062a\u0646\u062f.<\/span><\/p>\n<p><span style=\"font-size: 10pt;\">\u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0648 \u0645\u0634\u0627\u0648\u0631\u0647 Gartner \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u0627\u0648\u0631\u0647\u200c\u0627\u06cc \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a\u060c \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0622\u06af\u0627\u0647\u0627\u0646\u0647\u200c\u0627\u06cc \u0628\u06af\u06cc\u0631\u0646\u062f \u06a9\u0647 \u0645\u0646\u062c\u0631 \u0628\u0647 \u0631\u0634\u062f \u0633\u0631\u06cc\u0639\u200c\u062a\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f. \u06a9\u0646\u0641\u0631\u0627\u0646\u0633\u200c\u0647\u0627\u06cc Gartner \u0646\u06cc\u0632 \u0631\u0647\u0628\u0631\u0627\u0646 \u062d\u0648\u0632\u0647 \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0648 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0631\u0627 \u0628\u0627 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0634\u0628\u06a9\u0647\u200c\u0633\u0627\u0632\u06cc \u0628\u0627 \u0647\u0645\u062a\u0627\u06cc\u0627\u0646 \u062e\u0648\u062f \u0648 \u062f\u0639\u0648\u062a\u200c\u0647\u0627\u06cc \u0627\u0646\u062d\u0635\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u062d\u0636\u0648\u0631 \u062f\u0631 \u0633\u0645\u067e\u0648\u0632\u06cc\u0648\u0645\u200c\u0647\u0627 \u0648 \u06a9\u0633\u0628 \u0628\u06cc\u0646\u0634\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0627\u0632 \u0631\u0647\u0628\u0631\u0627\u0646 \u0641\u06a9\u0631\u06cc \u062a\u062c\u0647\u06cc\u0632 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/span><\/p>\n<h2><strong>Gartner<\/strong><strong> \u0686\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f\u061f<\/strong><\/h2>\n<p><span style=\"font-size: 10pt;\">\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc Gartner \u0634\u0627\u0645\u0644 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u06a9\u0645\u06a9 \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u062f\u0631 \u0627\u0646\u062c\u0627\u0645 \u0648\u0638\u0627\u06cc\u0641 \u0645\u062e\u062a\u0644\u0641 \u0627\u0632 \u062c\u0645\u0644\u0647 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0628\u0627\u0632\u0627\u0631\u060c \u062a\u062d\u0644\u06cc\u0644\u060c \u0627\u06cc\u062c\u0627\u062f \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634\u060c \u0648 \u0647\u0648\u0634 \u062a\u062c\u0627\u0631\u06cc \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647\u200c\u0627\u0646\u062f.<\/span><\/p>\n<h2><strong>Magic Quadrant<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-18570\" src=\"https:\/\/liangroup.net\/blog\/wp-content\/uploads\/2024\/11\/What-is-Gartner-Magic-Quadrant-300x90.png\" alt=\"Gartner-Magic-Quadrant\" width=\"937\" height=\"281\" srcset=\"https:\/\/liangroup.net\/blog\/wp-content\/uploads\/2024\/11\/What-is-Gartner-Magic-Quadrant-300x90.png 300w, https:\/\/liangroup.net\/blog\/wp-content\/uploads\/2024\/11\/What-is-Gartner-Magic-Quadrant-1024x306.png 1024w, https:\/\/liangroup.net\/blog\/wp-content\/uploads\/2024\/11\/What-is-Gartner-Magic-Quadrant-768x229.png 768w, https:\/\/liangroup.net\/blog\/wp-content\/uploads\/2024\/11\/What-is-Gartner-Magic-Quadrant.png 1336w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><\/p>\n<p><span style=\"font-size: 10pt;\">Magic Quadrant \u06af\u0627\u0631\u062a\u0646\u0631 \u0627\u0628\u0632\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0646\u0642\u0627\u0637 \u0642\u0648\u062a \u0648 \u0636\u0639\u0641 \u0646\u0633\u0628\u06cc \u0641\u0631\u0648\u0634\u0646\u062f\u06af\u0627\u0646 \u0645\u062e\u062a\u0644\u0641 \u062f\u0631 \u06cc\u06a9 \u0628\u0627\u0632\u0627\u0631 \u0645\u0634\u062e\u0635 \u0627\u0632 \u0622\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 Quadrant \u0628\u0647 \u0686\u0647\u0627\u0631 \u0628\u062e\u0634 \u062a\u0642\u0633\u06cc\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0647\u0631 \u06cc\u06a9 \u0646\u0634\u0627\u0646\u200c\u062f\u0647\u0646\u062f\u0647 \u0633\u0637\u062d \u0645\u062a\u0641\u0627\u0648\u062a\u06cc \u0627\u0632 \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0633\u062a: \u0631\u0647\u0628\u0631\u0627\u0646 (Leaders)\u060c \u0686\u0627\u0644\u0634\u200c\u06af\u0631\u0627\u0646 (Challengers)\u060c \u0628\u06cc\u0646\u0634\u200c\u06af\u0631\u0627\u0646 (Visionaries) \u0648 \u0628\u0627\u0632\u06cc\u06a9\u0646\u0627\u0646 \u062a\u062e\u0635\u0635\u06cc (Niche Players).<\/span><\/p>\n<p><span style=\"font-size: 10pt;\">\u0631\u0647\u0628\u0631\u0627\u0646: (Leaders) \u00a0\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0639\u0645\u0644\u06a9\u0631\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631 \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0647\u0645 \u0627\u06a9\u0646\u0648\u0646 \u0628\u0647 \u062e\u0648\u0628\u06cc \u0639\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0628\u0631\u0627\u06cc \u0622\u06cc\u0646\u062f\u0647 \u0646\u06cc\u0632 \u0645\u0648\u0642\u0639\u06cc\u062a \u0645\u0646\u0627\u0633\u0628\u06cc \u062f\u0627\u0631\u0646\u062f. \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0628\u062e\u0634 \u0628\u0627\u0644\u0627-\u0631\u0627\u0633\u062a Quadrant \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f.<\/span><\/p>\n<p><span style=\"font-size: 10pt;\">\u0686\u0627\u0644\u0634\u200c\u06af\u0631\u0627\u0646: (Challengers) \u00a0\u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u0628\u06cc \u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u062f\u0627\u0631\u0646\u062f \u0627\u0645\u0627 \u062c\u0647\u062a\u200c\u06af\u06cc\u0631\u06cc \u0645\u0634\u062e\u0635\u06cc \u0628\u0631\u0627\u06cc \u0628\u0627\u0632\u0627\u0631 \u0622\u06cc\u0646\u062f\u0647 \u0646\u062f\u0627\u0631\u0646\u062f. \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u062f\u0631 \u0628\u062e\u0634 \u0628\u0627\u0644\u0627-\u0686\u067e Quadrant \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u0646\u062f.<\/span><\/p>\n<p><span style=\"font-size: 10pt;\">\u0628\u06cc\u0646\u0634\u200c\u06af\u0631\u0627\u0646: (Visionaries) \u00a0\u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc\u06cc \u0646\u0648\u0622\u0648\u0631 \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u062f\u06cc\u062f\u06af\u0627\u0647 \u0642\u0648\u06cc\u200c\u0627\u06cc \u0627\u0632 \u0622\u06cc\u0646\u062f\u0647 \u0628\u0627\u0632\u0627\u0631 \u062f\u0627\u0631\u0646\u062f \u0627\u0645\u0627 \u0647\u0646\u0648\u0632 \u062f\u0631 \u0633\u0637\u062d \u0627\u062c\u0631\u0627\u06cc\u06cc \u0647\u0645\u0627\u0646\u0646\u062f \u0628\u0631\u062a\u0631\u06cc\u0646 \u0628\u0627\u0632\u06cc\u06af\u0631\u0627\u0646 \u0646\u06cc\u0633\u062a\u0646\u062f. \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0628\u062e\u0634 \u067e\u0627\u06cc\u06cc\u0646-\u0631\u0627\u0633\u062a Quadrant \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f.<\/span><\/p>\n<p><span style=\"font-size: 10pt;\">\u0628\u0627\u0632\u06cc\u06a9\u0646\u0627\u0646 \u062a\u062e\u0635\u0635\u06cc (Niche Players): \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0631 \u0631\u0648\u06cc \u06cc\u06a9 \u0628\u062e\u0634 \u06a9\u0648\u0686\u06a9 \u0627\u0632 \u0628\u0627\u0632\u0627\u0631 \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u0646\u062f \u0648 \u0639\u0645\u0644\u06a9\u0631\u062f\u0634\u0627\u0646 \u0627\u0632 \u062f\u06cc\u06af\u0631\u0627\u0646 \u0628\u0647\u062a\u0631 \u0646\u06cc\u0633\u062a \u0627\u0645\u0627 \u0647\u0645\u0686\u0646\u0627\u0646 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0627\u0635 \u062e\u0648\u062f \u0631\u0627 \u062f\u0627\u0631\u0646\u062f. \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0628\u062e\u0634 \u067e\u0627\u06cc\u06cc\u0646-\u0686\u067e Quadrant \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u0646\u062f.<\/span><\/p>\n<h2><strong>\u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062d\u06cc\u0627\u062a\u06cc<\/strong><strong> (Critical Capabilities)<\/strong><\/h2>\n<p><span style=\"font-size: 10pt;\">\u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062d\u06cc\u0627\u062a\u06cc Gartner \u06cc\u06a9 \u0628\u062e\u0634 \u062a\u0648\u0633\u0639\u0647\u200c\u06cc\u0627\u0641\u062a\u0647 \u0627\u0632 \u0627\u0628\u0632\u0627\u0631 Magic Quadrant \u00a0\u0627\u0633\u062a \u06a9\u0647 \u0628\u06cc\u0646\u0634\u200c\u0647\u0627\u06cc \u0639\u0645\u06cc\u0642\u200c\u062a\u0631\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0627\u0631\u0627\u0626\u0647\u200c\u0634\u062f\u0647 \u062a\u0648\u0633\u0637 \u0641\u0631\u0648\u0634\u0646\u062f\u06af\u0627\u0646 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u0648\u0627\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u062e\u062a\u0644\u0641 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0633\u0646\u062f \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062d\u06cc\u0627\u062a\u06cc\u060c \u06cc\u06a9 \u062a\u062d\u0644\u06cc\u0644 \u0645\u0642\u0627\u06cc\u0633\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u06cc\u0627 \u062e\u062f\u0645\u0627\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u0648\u0627\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u062a\u062d\u0644\u06cc\u0644 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u062f\u0627\u0645 \u06cc\u06a9 \u0627\u0632 \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0631\u0627 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0644\u06cc\u0633\u062a \u06a9\u0648\u062a\u0627\u0647 \u0641\u0631\u0648\u0634\u0646\u062f\u06af\u0627\u0646 \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0648 \u0627\u0631\u0627\u0626\u0647 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u067e\u06cc\u0634\u0646\u0647\u0627\u062f (RFP) \u0627\u0636\u0627\u0641\u0647 \u06a9\u0631\u062f.<\/span><\/p>\n<h2><strong>Hype Cycle<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-18572\" src=\"https:\/\/liangroup.net\/blog\/wp-content\/uploads\/2024\/11\/easy-wms-gartner-magic-quadrant-2023-for-warehouse-management-systems.2.2-300x174.jpg\" alt=\"Gartner\" width=\"859\" height=\"498\" srcset=\"https:\/\/liangroup.net\/blog\/wp-content\/uploads\/2024\/11\/easy-wms-gartner-magic-quadrant-2023-for-warehouse-management-systems.2.2-300x174.jpg 300w, https:\/\/liangroup.net\/blog\/wp-content\/uploads\/2024\/11\/easy-wms-gartner-magic-quadrant-2023-for-warehouse-management-systems.2.2-1024x594.jpg 1024w, https:\/\/liangroup.net\/blog\/wp-content\/uploads\/2024\/11\/easy-wms-gartner-magic-quadrant-2023-for-warehouse-management-systems.2.2-768x446.jpg 768w, https:\/\/liangroup.net\/blog\/wp-content\/uploads\/2024\/11\/easy-wms-gartner-magic-quadrant-2023-for-warehouse-management-systems.2.2.jpg 1120w\" sizes=\"(max-width: 859px) 100vw, 859px\" \/><\/p>\n<p><span style=\"font-size: 10pt;\">Hype Cycle \u06cc\u06a9 \u0646\u0645\u0627\u06cc\u0634 \u06af\u0631\u0627\u0641\u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0631\u0627\u062d\u0644 \u0645\u062e\u062a\u0644\u0641 \u062a\u06a9\u0627\u0645\u0644 \u06cc\u06a9 \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0633\u062a\u2014\u0627\u06cc\u0646\u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646 \u062a\u0648\u0633\u0639\u0647 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f (\u06cc\u0627 \u0627\u0646\u062a\u0638\u0627\u0631 \u0645\u06cc\u200c\u0631\u0648\u062f \u06a9\u0647 \u062a\u0648\u0633\u0639\u0647 \u06cc\u0627\u0628\u062f) \u0648 \u0645\u06cc\u0632\u0627\u0646 \u0642\u0627\u0628\u0644\u06cc\u062a \u062a\u062c\u0627\u0631\u06cc \u0622\u0646 \u0686\u0642\u062f\u0631 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u062a\u0635\u0648\u06cc\u0631\u0633\u0627\u0632\u06cc \u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u063a\u0631\u0627\u0642\u200c\u0622\u0645\u06cc\u0632 \u0631\u0627 \u0627\u0632 \u0645\u062d\u0631\u06a9\u200c\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u062a\u062c\u0627\u0631\u06cc \u062c\u062f\u0627 \u06a9\u0646\u0646\u062f\u060c \u0631\u06cc\u0633\u06a9\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u0646\u062f\u060c \u0641\u0631\u0635\u062a\u200c\u0647\u0627 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u0646\u062f \u0648 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0645\u0646\u0637\u0642\u06cc \u0628\u06af\u06cc\u0631\u0646\u062f.<\/span><\/p>\n<p><span style=\"font-size: 10pt;\">Hype Cycle \u0634\u0627\u0645\u0644 \u067e\u0646\u062c \u0645\u0631\u062d\u0644\u0647 \u0627\u0635\u0644\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0641\u0646\u0627\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f \u062f\u0631 \u0647\u0646\u06af\u0627\u0645 \u0627\u0646\u062a\u0634\u0627\u0631 \u0637\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f:<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><strong>\u0646\u0642\u0637\u0647 \u0634\u0631\u0648\u0639 \u0646\u0648\u0622\u0648\u0631\u06cc<\/strong><strong> (Innovation Trigger)<\/strong><\/span><\/p>\n<p><span style=\"font-size: 10pt;\">\u06cc\u06a9 \u062f\u0633\u062a\u0627\u0648\u0631\u062f \u0641\u0646\u0627\u0648\u0631\u06cc \u06cc\u0627 \u0645\u0639\u0631\u0641\u06cc \u0645\u062d\u0635\u0648\u0644 \u062c\u062f\u06cc\u062f \u0628\u0627\u0639\u062b \u0634\u0631\u0648\u0639 \u0628\u062d\u062b \u0648 \u06af\u0641\u062a\u06af\u0648 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><strong>\u0627\u0648\u062c \u0627\u0646\u062a\u0638\u0627\u0631\u0627\u062a \u0627\u063a\u0631\u0627\u0642\u200c\u0634\u062f\u0647<\/strong><strong> (Peak of Inflated Expectations)<\/strong><\/span><\/p>\n<p><span style=\"font-size: 10pt;\">\u067e\u0630\u06cc\u0631\u0646\u062f\u06af\u0627\u0646 \u0627\u0648\u0644\u06cc\u0647 \u0641\u0646\u0627\u0648\u0631\u06cc \u0631\u0627 \u0627\u062c\u0631\u0627 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u06cc\u0627 \u0645\u0648\u0641\u0642 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u06cc\u0627 \u0634\u06a9\u0633\u062a \u0645\u06cc\u200c\u062e\u0648\u0631\u0646\u062f.<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><strong>\u062f\u0631\u0647 \u0633\u0631\u062e\u0648\u0631\u062f\u06af\u06cc<\/strong><strong> (Trough of Disillusionment)<\/strong><\/span><\/p>\n<p><span style=\"font-size: 10pt;\">\u067e\u0630\u06cc\u0631\u0646\u062f\u06af\u0627\u0646 \u0627\u0648\u0644\u06cc\u0647 \u0628\u0627 \u0634\u06a9\u0633\u062a\u200c\u0647\u0627\u06cc\u06cc \u0645\u0648\u0627\u062c\u0647 \u0634\u062f\u0647 \u0648 \u0645\u0634\u06a9\u0644\u0627\u062a \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc \u0631\u0627 \u06af\u0632\u0627\u0631\u0634 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><strong>\u0634\u06cc\u0628 \u0631\u0648\u0634\u0646\u06af\u0631\u06cc<\/strong><strong> (Slope of Enlightenment)<\/strong><\/span><\/p>\n<p><span style=\"font-size: 10pt;\">\u067e\u0630\u06cc\u0631\u0646\u062f\u06af\u0627\u0646 \u0627\u0648\u0644\u06cc\u0647 \u0634\u0631\u0648\u0639 \u0628\u0647 \u062f\u0631\u06a9 \u0641\u0646\u0627\u0648\u0631\u06cc \u0648 \u0645\u0634\u0627\u0647\u062f\u0647 \u0645\u0632\u0627\u06cc\u0627\u06cc \u0622\u0646 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u062f\u06cc\u06af\u0631\u0627\u0646 \u0646\u06cc\u0632 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0622\u0646 \u0631\u0641\u062a\u0647 \u0648 \u0641\u0646\u0627\u0648\u0631\u06cc \u0631\u0627 \u062f\u0631 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u067e\u06cc\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><strong>\u0645\u0631\u062d\u0644\u0647 \u0628\u0647\u0631\u0647\u200c\u0648\u0631\u06cc<\/strong><strong> (Plateau of Productivity)<\/strong><\/span><\/p>\n<p><span style=\"font-size: 10pt;\">\u067e\u0630\u06cc\u0631\u0634 \u06af\u0633\u062a\u0631\u062f\u0647 \u0648 \u0639\u0645\u0648\u0645\u06cc \u0646\u0648\u0622\u0648\u0631\u06cc \u0622\u063a\u0627\u0632 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><strong>\u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0645\u062d\u0635\u0648\u0644<\/strong><strong> (Product Decisions)<\/strong><\/span><\/p>\n<p><span style=\"font-size: 10pt;\">\u0627\u0628\u0632\u0627\u0631 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0645\u062d\u0635\u0648\u0644 Gartner \u0628\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u062d\u0635\u0648\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0642\u0648\u06cc \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u0648 \u0646\u0642\u0634\u0647 \u0631\u0627\u0647\u06cc \u0645\u0637\u0645\u0626\u0646 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0628\u06cc\u0634 \u0627\u0632 \u06cc\u06a9 \u0645\u06cc\u0644\u06cc\u0648\u0646 \u062f\u0627\u062f\u0647 \u0632\u0646\u062f\u0647\u060c \u0642\u062f\u0631\u062a \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u06af\u0627\u0631\u062a\u0646\u0631\u060c \u0628\u06cc\u0646\u0634\u200c\u0647\u0627\u06cc \u0647\u0645\u062a\u0627\u06cc\u0627\u0646 \u062f\u0631\u0628\u0627\u0631\u0647 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646\u060c \u0648 \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u062f\u0631 \u0628\u06cc\u0634 \u0627\u0632 \u06f1\u06f0\u06f0 \u0628\u0627\u0632\u0627\u0631 \u0631\u0627 \u062a\u0631\u06a9\u06cc\u0628 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0627 \u0628\u0647\u200c\u06a9\u0627\u0631\u06af\u06cc\u0631\u06cc \u0628\u06cc\u0634 \u0627\u0632 \u06f2\u06f0 \u0627\u0644\u06af\u0648\u0631\u06cc\u062a\u0645\u060c \u0627\u0628\u0632\u0627\u0631 \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0645\u062d\u0635\u0648\u0644 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627 \u0648 \u0642\u0627\u0628\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0631\u0627 \u0627\u0633\u062a\u062e\u0631\u0627\u062c\u060c \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0628\u0646\u062f\u06cc \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0631\u0627\u0647\u200c\u062d\u0644\u200c\u0647\u0627\u06cc \u062f\u0642\u06cc\u0642 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u062f.<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><strong>BuySmart<\/strong><\/span><\/p>\n<p><span style=\"font-size: 10pt;\">\u06af\u0627\u0631\u062a\u0646\u0631 BuySmart \u0627\u0632 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc\u200c\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u062f\u0631 \u062e\u0631\u06cc\u062f \u0641\u0646\u0627\u0648\u0631\u06cc \u062f\u0631 \u062a\u0645\u0627\u0645 \u0645\u0631\u0627\u062d\u0644 \u0633\u0641\u0631 \u062e\u0631\u06cc\u062f\u0627\u0631 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0648 \u0641\u0646\u06cc \u062e\u0648\u062f \u0631\u0627 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u0646\u062f\u060c \u0641\u0631\u0648\u0634\u0646\u062f\u0647 \u0645\u0646\u0627\u0633\u0628 \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u0646\u062f\u060c \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u0628\u0647\u06cc\u0646\u0647 \u0631\u0627 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u0646\u062f \u0648 \u067e\u06cc\u0686\u06cc\u062f\u06af\u06cc \u0648 \u0631\u06cc\u0633\u06a9 \u0631\u0627 \u06a9\u0627\u0647\u0634 \u062f\u0647\u0646\u062f. \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0642\u06cc\u0642 \u0634\u0631\u0627\u06cc\u0637 \u0642\u0631\u0627\u0631\u062f\u0627\u062f\u0647\u0627\u060c BuySmart \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0631\u0627 \u0627\u0632 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0642\u06cc\u0645\u062a\u200c\u0647\u0627\u06cc \u0622\u06cc\u0646\u062f\u0647 \u0648 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc\u200c\u0646\u0634\u062f\u0647 \u0645\u062d\u0627\u0641\u0638\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><strong>Digital IQ<\/strong><\/span><\/p>\n<p><span style=\"font-size: 10pt;\">\u0634\u0627\u062e\u0635 Digital IQ \u06af\u0627\u0631\u062a\u0646\u0631 \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0647\u0627\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u062f\u0627\u062f\u0647\u060c \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 \u0631\u0642\u0628\u0627 \u0628\u0647\u0628\u0648\u062f \u062f\u0647\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0627\u0645\u06a9\u0627\u0646 \u0627\u0646\u062c\u0627\u0645 \u062a\u062d\u0644\u06cc\u0644 SWOT \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0646\u0642\u0627\u0637 \u0636\u0639\u0641 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0646\u0642\u0634\u0647 \u0631\u0627\u0647\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u0646\u062f. \u0628\u0627 \u062a\u062d\u0644\u06cc\u0644 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u060c \u0628\u0631\u0646\u062f\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062f\u0631 \u0686\u0647\u0627\u0631 \u0628\u0639\u062f \u0628\u0631\u0631\u0633\u06cc \u0639\u0645\u06cc\u0642\u200c\u062a\u0631\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f:<\/span><\/p>\n<ol>\n<li><span style=\"font-size: 10pt;\">\u06a9\u0627\u0646\u0627\u0644\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/span><\/li>\n<li><span style=\"font-size: 10pt;\">\u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u200c\u0647\u0627 \u0648 \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646\u200c\u0647\u0627<\/span><\/li>\n<li><span style=\"font-size: 10pt;\">\u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc<\/span><\/li>\n<li><span style=\"font-size: 10pt;\">\u0645\u0633\u06cc\u0631 \u062e\u0631\u06cc\u062f \u0645\u0634\u062a\u0631\u06cc<\/span><\/li>\n<\/ol>\n<p><span style=\"font-size: 10pt;\"><strong>\u06a9\u0627\u0631\u062a \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0627\u062c\u0631\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 <\/strong><strong>Gartner<\/strong> <strong>(Digital Execution Scorecard)<\/strong><\/span><\/p>\n<p><span style=\"font-size: 10pt;\">\u06a9\u0627\u0631\u062a \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0627\u062c\u0631\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 Gartner \u060c \u0627\u0628\u0632\u0627\u0631 \u062c\u0627\u0645\u0639\u06cc \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0631\u0634\u062f \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a (CIO\u0647\u0627) \u0648 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u062c\u0631\u0627\u06cc\u06cc IT \u0627\u0633\u062a \u06a9\u0647 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0628\u0627 \u0627\u06cc\u062c\u0627\u062f \u06cc\u06a9 \u0632\u0628\u0627\u0646 \u0645\u0634\u062a\u0631\u06a9 \u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u0635\u0627\u0648\u06cc\u0631 \u062c\u0630\u0627\u0628\u060c \u0639\u0645\u0644\u06a9\u0631\u062f IT \u0631\u0627 \u0628\u0627 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u062c\u0631\u0627\u06cc\u06cc \u0648 \u0627\u0639\u0636\u0627\u06cc \u0647\u06cc\u0626\u062a\u200c\u0645\u062f\u06cc\u0631\u0647 \u0647\u0645\u0627\u0647\u0646\u06af \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u062f\u0631\u06a9 \u0648 \u0645\u062d\u0642\u0642 \u0634\u0648\u0646\u062f.<\/span><br \/>\n<span style=\"font-size: 10pt;\">CIO\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u06a9\u0627\u0631\u062a \u0627\u0645\u062a\u06cc\u0627\u0632\u062f\u0647\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646\u200c\u0634\u062f\u0647 \u0645\u0642\u0627\u06cc\u0633\u0647 \u06a9\u0646\u0646\u062f\u060c \u0634\u06a9\u0627\u0641\u200c\u0647\u0627 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (KPI) \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u062f\u0647\u0646\u062f.<\/span><\/p>\n<h2><strong>\u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0648 \u0645\u0634\u0627\u0648\u0631\u0647 \u06af\u0627\u0631\u062a\u0646\u0631<\/strong><strong> (Gartner Research &amp; Advisory)<\/strong><\/h2>\n<p><span style=\"font-size: 10pt;\">\u0628\u0627 \u062e\u062f\u0645\u0627\u062a \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0648 \u0645\u0634\u0627\u0648\u0631\u0647 Gartner \u060c \u0631\u0647\u0628\u0631\u0627\u0646 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0645\u0647\u0645 \u0633\u0627\u0632\u0645\u0627\u0646 \u062e\u0648\u062f \u062f\u0633\u062a \u06cc\u0627\u0628\u0646\u062f \u0648 \u0627\u0632 \u0631\u0642\u0628\u0627 \u062c\u0644\u0648\u062a\u0631 \u0628\u0645\u0627\u0646\u0646\u062f. \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0627\u062e\u062a\u0635\u0627\u0635\u06cc\u060c \u062a\u062d\u0642\u06cc\u0642\u0627\u062a\u060c \u0648 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc\u06cc\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u06cc \u06af\u0627\u0631\u062a\u0646\u0631 \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 (ROI) \u0631\u0627 \u0628\u0647 \u062d\u062f\u0627\u06a9\u062b\u0631 \u0628\u0631\u0633\u0627\u0646\u0646\u062f.<\/span><\/p>\n<p><span style=\"font-size: 10pt;\">\u062e\u062f\u0645\u0627\u062a \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0648 \u0645\u0634\u0627\u0648\u0631\u0647 \u06af\u0627\u0631\u062a\u0646\u0631 \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0627\u0633\u062a:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 10pt;\">\u067e\u0648\u0634\u0634 \u062c\u0627\u0645\u0639 \u0641\u0646\u0627\u0648\u0631\u06cc \u0645\u0637\u0627\u0628\u0642 \u0628\u0627 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646.<\/span><\/li>\n<li><span style=\"font-size: 10pt;\">\u0645\u0634\u0627\u0648\u0631\u0647 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc\u200c\u0634\u062f\u0647 \u0648 \u0631\u0627\u0647\u0646\u0645\u0627\u06cc\u06cc\u200c\u0647\u0627\u06cc \u062a\u062e\u0635\u0635\u06cc.<\/span><\/li>\n<li><span style=\"font-size: 10pt;\">\u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u062f\u0627\u062f\u0647\u060c \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u060c \u0648 \u06a9\u062a\u0627\u0628\u200c\u0647\u0627\u06cc \u0631\u0627\u0647\u0646\u0645\u0627.<\/span><\/li>\n<li><span style=\"font-size: 10pt;\">\u06cc\u06a9 \u0634\u0628\u06a9\u0647 \u062c\u0647\u0627\u0646\u06cc \u0627\u0632 \u0647\u0645\u062a\u0627\u06cc\u0627\u0646 \u0648 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0627\u0631\u062a\u0628\u0627\u0637\u06cc.<\/span><\/li>\n<li><span style=\"font-size: 10pt;\">\u0645\u0646\u0627\u0628\u0639 \u062f\u06cc\u06af\u0631\u06cc \u06a9\u0647 \u0628\u0631 \u067e\u0627\u06cc\u0647 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0648 \u062a\u062d\u0644\u06cc\u0644\u200c\u0647\u0627\u06cc \u0639\u0645\u06cc\u0642 \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647\u200c\u0627\u0646\u062f.<\/span><\/li>\n<\/ul>\n<h2><strong>\u06a9\u0646\u0641\u0631\u0627\u0646\u0633\u200c\u0647\u0627\u06cc <\/strong><strong>Gartner<\/strong><strong> \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h2>\n<p><span style=\"font-size: 10pt;\">\u062f\u0631 \u06a9\u0646\u0641\u0631\u0627\u0646\u0633\u200c\u0647\u0627\u06cc Gartner \u060c \u0631\u0647\u0628\u0631\u0627\u0646 \u062d\u0648\u0632\u0647 \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a (IT) \u0648 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0627\u0632 \u0633\u0631\u0627\u0633\u0631 \u062c\u0647\u0627\u0646 \u06af\u0631\u062f \u0647\u0645 \u0645\u06cc\u200c\u0622\u06cc\u0646\u062f \u062a\u0627 \u0628\u0627 \u0647\u0645\u062a\u0627\u06cc\u0627\u0646 \u062e\u0648\u062f \u0634\u0628\u06a9\u0647\u200c\u0633\u0627\u0632\u06cc \u06a9\u0646\u0646\u062f\u060c \u0627\u06cc\u062f\u0647\u200c\u0647\u0627 \u0648 \u062f\u06cc\u062f\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0631\u0648\u0646\u062f\u0647\u0627\u06cc \u0635\u0646\u0639\u062a \u0631\u0627 \u0645\u0628\u0627\u062f\u0644\u0647 \u06a9\u0646\u0646\u062f \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u0631\u0634\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u062a\u062f\u0648\u06cc\u0646 \u0646\u0645\u0627\u06cc\u0646\u062f. Gartner \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0633\u0645\u067e\u0648\u0632\u06cc\u0648\u0645 \u0648 \u062c\u0632\u0626\u06cc\u0627\u062a \u062f\u06cc\u06af\u0631 \u06a9\u0646\u0641\u0631\u0627\u0646\u0633\u200c\u0647\u0627 \u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u06cc\u0645\u06cc\u0644 \u0628\u0647 \u0634\u0628\u06a9\u0647 \u062e\u0648\u062f \u0627\u0637\u0644\u0627\u0639 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/span><br \/>\n<span style=\"font-size: 10pt;\">\u0627\u06cc\u0646 \u06a9\u0646\u0641\u0631\u0627\u0646\u0633\u200c\u0647\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u0642\u0634\u200c\u0647\u0627\u060c \u0645\u06a9\u0627\u0646\u200c\u0647\u0627 \u0648 \u0646\u0648\u0639 \u0631\u0648\u06cc\u062f\u0627\u062f\u0647\u0627 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0628\u0631\u062e\u06cc \u0627\u0632 \u0627\u06cc\u0646 \u0631\u0648\u06cc\u062f\u0627\u062f\u0647\u0627 \u0633\u0646\u062a\u06cc \u0648 \u062d\u0636\u0648\u0631\u06cc \u0647\u0633\u062a\u0646\u062f\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0628\u0631\u062e\u06cc \u062f\u06cc\u06af\u0631 \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u062c\u0627\u0632\u06cc \u06cc\u0627 \u062a\u0631\u06a9\u06cc\u0628\u06cc \u0628\u0631\u06af\u0632\u0627\u0631 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/span><\/p>\n<h2><strong>\u0645\u0634\u0627\u0648\u0631\u0647 <\/strong><strong>Gartner<\/strong><strong> \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"alignnone wp-image-18571\" src=\"https:\/\/liangroup.net\/blog\/wp-content\/uploads\/2024\/11\/Gartner-Research-Advisory-300x133.jpg\" alt=\"Gartner Research &amp; Advisory\" width=\"970\" height=\"430\" srcset=\"https:\/\/liangroup.net\/blog\/wp-content\/uploads\/2024\/11\/Gartner-Research-Advisory-300x133.jpg 300w, https:\/\/liangroup.net\/blog\/wp-content\/uploads\/2024\/11\/Gartner-Research-Advisory-768x341.jpg 768w, https:\/\/liangroup.net\/blog\/wp-content\/uploads\/2024\/11\/Gartner-Research-Advisory.jpg 900w\" sizes=\"(max-width: 970px) 100vw, 970px\" \/><\/p>\n<p><span style=\"font-size: 10pt;\">Gartner \u0628\u0647 \u0628\u06cc\u0634 \u0627\u0632 \u06f1\u06f5,\u06f0\u06f0\u06f0 \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0631 \u0628\u06cc\u0634 \u0627\u0632 \u06f1\u06f0\u06f0 \u06a9\u0634\u0648\u0631 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0645\u0634\u0627\u0648\u0631 \u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f \u062e\u062f\u0645\u0627\u062a \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f. \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u0627\u0648\u0631\u0647 \u06af\u0627\u0631\u062a\u0646\u0631 \u0628\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0631\u0634\u062f \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a (CIO\u0647\u0627) \u0648 \u0631\u0647\u0628\u0631\u0627\u0646 IT \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062a\u062c\u0627\u0631\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0632\u06cc\u0631\u0633\u0627\u062e\u062a\u200c\u0647\u0627\u06cc \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0633\u062a \u06cc\u0627\u0628\u0646\u062f. \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u0627\u0648\u0631\u0647 \u06af\u0627\u0631\u062a\u0646\u0631 \u0639\u0628\u0627\u0631\u062a\u200c\u0627\u0646\u062f \u0627\u0632:<\/span><\/p>\n<p><span style=\"font-size: 10pt;\"><strong>\u062a\u062d\u0644\u06cc\u0644\u200c\u0647\u0627\u06cc \u0645\u0642\u0627\u06cc\u0633\u0647\u200c\u0627\u06cc<\/strong><strong> (Benchmark Analytics)<\/strong><\/span><\/p>\n<p><span style=\"font-size: 10pt;\">\u0628\u0627 \u062a\u0631\u06a9\u06cc\u0628 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0628\u0627\u0632\u0627\u0631 \u0648 \u0628\u06cc\u0646\u0634\u200c\u0647\u0627\u06cc \u06a9\u0627\u0631\u0634\u0646\u0627\u0633\u0627\u0646 Gartner \u060c \u0631\u0647\u0628\u0631\u0627\u0646 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0648\u0636\u0639\u06cc\u062a \u0641\u0639\u0644\u06cc \u062e\u0648\u062f \u0631\u0627 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0631\u0634\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u0646\u062f. \u0631\u0627\u0647\u200c\u062d\u0644\u200c\u0647\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0645\u0642\u0627\u06cc\u0633\u0647\u200c\u0627\u06cc \u06af\u0627\u0631\u062a\u0646\u0631 \u0628\u0647 \u062f\u0648 \u0628\u062e\u0634 \u062a\u0642\u0633\u06cc\u0645 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f: \u0639\u0645\u0644\u06cc\u0627\u062a \u062f\u0627\u062e\u0644\u06cc \u0648 \u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632 \u0628\u0627\u0632\u0627\u0631.<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 10pt;\">\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a \u062f\u0627\u062e\u0644\u06cc \u0634\u0627\u0645\u0644 \u0633\u0646\u062c\u0634 \u0628\u0648\u062f\u062c\u0647 \u067e\u0627\u06cc\u0647\u060c \u0628\u0647\u0631\u0647\u200c\u0648\u0631\u06cc \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u060c \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc\u060c \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0632\u06cc\u0631\u0633\u0627\u062e\u062a\u060c \u0631\u06cc\u0633\u06a9\u200c\u0647\u0627\u06cc \u0627\u0645\u0646\u06cc\u062a\u06cc\u060c \u0648 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a.<\/span><\/li>\n<li><span style=\"font-size: 10pt;\">\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632 \u0628\u0627\u0632\u0627\u0631 \u0634\u0627\u0645\u0644 \u067e\u0627\u06cc\u0647 \u0642\u06cc\u0645\u062a \u0628\u0627\u0632\u0627\u0631\u060c \u0631\u0642\u0627\u0628\u062a\u200c\u067e\u0630\u06cc\u0631\u06cc \u0642\u06cc\u0645\u062a \u0642\u0631\u0627\u0631\u062f\u0627\u062f\u060c \u0646\u0631\u062e \u06a9\u0627\u062a\u0627\u0644\u0648\u06af \u062e\u062f\u0645\u0627\u062a\u060c \u0648 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0627\u0633\u062a.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 10pt;\"><strong>\u0645\u0634\u0627\u0648\u0631\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9<\/strong><strong> (Strategic Consulting)<\/strong><\/span><\/p>\n<p><span style=\"font-size: 10pt;\">\u0631\u0627\u0647\u200c\u062d\u0644\u200c\u0647\u0627\u06cc \u0645\u0634\u0627\u0648\u0631\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 Gartner \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0642\u0648\u06cc \u06a9\u0647 \u0627\u0632 \u0632\u06cc\u0631\u0633\u0627\u062e\u062a\u200c\u0647\u0627\u06cc IT \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627 \u0648 \u0631\u0648\u06cc\u0647\u200c\u0647\u0627\u06cc \u0628\u0647\u06cc\u0646\u0647\u200c\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0628\u0647 \u0631\u0634\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0631\u0627\u0647\u200c\u062d\u0644\u200c\u0647\u0627 \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0647\u0633\u062a\u0646\u062f:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 10pt;\">\u0634\u062a\u0627\u0628\u200c\u062f\u0647\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644<\/span><\/li>\n<li><span style=\"font-size: 10pt;\">\u062a\u0648\u0627\u0646\u0645\u0646\u062f\u0633\u0627\u0632\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u06cc<\/span><\/li>\n<li><span style=\"font-size: 10pt;\">\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0647\u0632\u06cc\u0646\u0647<\/span><\/li>\n<li><span style=\"font-size: 10pt;\">\u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0645\u0646\u06cc\u062a \u0648 \u0631\u06cc\u0633\u06a9<\/span><\/li>\n<li><span style=\"font-size: 10pt;\">\u0631\u0634\u062f \u0628\u0627\u0632\u0627\u0631 \u0641\u0646\u0627\u0648\u0631\u06cc<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 10pt;\"><strong>\u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0642\u0631\u0627\u0631\u062f\u0627\u062f\u0647\u0627<\/strong><strong> (Contract Optimization)<\/strong><\/span><\/p>\n<p><span style=\"font-size: 10pt;\">Gartner \u0628\u0627 \u062e\u062f\u0645\u0627\u062a \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0642\u0631\u0627\u0631\u062f\u0627\u062f\u0647\u0627\u060c \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0628\u0647\u062a\u0631\u06cc\u0646 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0631\u0627 \u0628\u0627 \u0642\u06cc\u0645\u062a\u200c\u0647\u0627 \u0648 \u0634\u0631\u0627\u06cc\u0637 \u0628\u0647\u06cc\u0646\u0647 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u0646\u062f. \u0627\u0647\u062f\u0627\u0641 \u0627\u06cc\u0646 \u062e\u062f\u0645\u0627\u062a \u0639\u0628\u0627\u0631\u062a\u200c\u0627\u0646\u062f \u0627\u0632:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 10pt;\">\u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0648 \u0628\u0647\u06cc\u0646\u0647\u200c\u0633\u0627\u0632\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0633\u0631\u0645\u0627\u06cc\u0647<\/span><\/li>\n<li><span style=\"font-size: 10pt;\">\u06a9\u0627\u0647\u0634 \u0631\u06cc\u0633\u06a9\u200c\u0647\u0627 \u062f\u0631 \u0642\u0631\u0627\u0631\u062f\u0627\u062f\u0647\u0627\u06cc IT<\/span><\/li>\n<li><span style=\"font-size: 10pt;\">\u06a9\u0627\u0647\u0634 \u0632\u0645\u0627\u0646 \u0686\u0631\u062e\u0647\u200c\u0647\u0627 \u0648 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627<\/span><\/li>\n<li><span style=\"font-size: 10pt;\">\u0627\u06cc\u062c\u0627\u062f \u0631\u0648\u0627\u0628\u0637 \u06a9\u0627\u0631\u06cc \u0645\u0648\u062b\u0631 \u0628\u0627 \u062a\u0627\u0645\u06cc\u0646\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u06a9\u0644\u06cc\u062f\u06cc<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>\u0645\u0646\u0628\u0639 :<\/p>\n<p><a href=\"https:\/\/www.webopedia.com\/definitions\/gartner\/\">https:\/\/www.webopedia.com\/definitions\/gartner\/<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0645\u0639\u0631\u0641\u06cc \u0634\u0631\u06a9\u062a Gartner Gartner \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0645\u0634\u0627\u0648\u0631\u0647 \u0648 \u0645\u0634\u0627\u0648\u0631\u0647 \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a (IT) \u0628\u0627 \u0634\u0647\u0631\u062a \u062c\u0647\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u062a\u062d\u0642\u06cc\u0642 \u0631\u0648\u06cc \u0641\u0646\u0627\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0628\u06cc\u0646\u0634\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0622\u0646\u200c\u0647\u0627 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u062a\u0631\u06cc \u0628\u06af\u06cc\u0631\u0646\u062f \u0648 \u0639\u0645\u0644\u06a9\u0631\u062f \u0642\u0648\u06cc\u200c\u062a\u0631\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. Gartner \u0686\u06cc\u0633\u062a\u061f Gartner \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u067e\u06cc\u0634\u0631\u0648 \u062f\u0631 \u062d\u0648\u0632\u0647 \u062a\u062d\u0642\u06cc\u0642 \u0648 \u0645\u0634\u0627\u0648\u0631\u0647 &hellip;<\/p>\n","protected":false},"author":14,"featured_media":18551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[258,274,349],"tags":[],"class_list":["post-18550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teaching","category-articles-1","category-slides"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gartner \u0686\u06cc\u0633\u062a\u061f - \u0645\u0639\u0631\u0641\u06cc \u0634\u0631\u06a9\u062a \u06af\u0627\u0631\u062a\u0646\u0631 \u0648 \u062e\u062f\u0645\u0627\u062a \u0622\u0646 - \u0628\u0644\u0627\u06af \u06af\u0631\u0648\u0647 \u0644\u06cc\u0627\u0646<\/title>\n<meta name=\"description\" content=\"Gartner \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0645\u0634\u0627\u0648\u0631\u0647 \u0648 \u0645\u0634\u0627\u0648\u0631\u0647 \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a (IT) \u0628\u0627 \u0634\u0647\u0631\u062a \u062c\u0647\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u062a\u062d\u0642\u06cc\u0642 \u0631\u0648\u06cc \u0641\u0646\u0627\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liangroup.net\/blog\/what-is-gartner\/\" \/>\n<meta property=\"og:locale\" content=\"fa_IR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gartner \u0686\u06cc\u0633\u062a\u061f - \u0645\u0639\u0631\u0641\u06cc \u0634\u0631\u06a9\u062a \u06af\u0627\u0631\u062a\u0646\u0631 \u0648 \u062e\u062f\u0645\u0627\u062a \u0622\u0646\" \/>\n<meta property=\"og:description\" content=\"Gartner \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0645\u0634\u0627\u0648\u0631\u0647 \u0648 \u0645\u0634\u0627\u0648\u0631\u0647 \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a (IT) \u0628\u0627 \u0634\u0647\u0631\u062a \u062c\u0647\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u062a\u062d\u0642\u06cc\u0642 \u0631\u0648\u06cc \u0641\u0646\u0627\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liangroup.net\/blog\/what-is-gartner\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0628\u0644\u0627\u06af \u06af\u0631\u0648\u0647 \u0644\u06cc\u0627\u0646\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-30T18:51:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-30T18:52:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/liangroup.net\/blog\/wp-content\/uploads\/2024\/11\/AdobeStock_719226124_Editorial_Use_Only-scaled-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u0633\u062c\u0627\u062f \u062a\u06cc\u0645\u0648\u0631\u06cc\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@liansecurity\" \/>\n<meta name=\"twitter:site\" content=\"@liansecurity\" \/>\n<meta name=\"twitter:label1\" content=\"\u0646\u0648\u0634\u062a\u0647\u200c\u0634\u062f\u0647 \u0628\u062f\u0633\u062a\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u0633\u062c\u0627\u062f \u062a\u06cc\u0645\u0648\u0631\u06cc\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u0632\u0645\u0627\u0646 \u062a\u0642\u0631\u06cc\u0628\u06cc \u0628\u0631\u0627\u06cc \u062e\u0648\u0627\u0646\u062f\u0646\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 \u062f\u0642\u06cc\u0642\u0647\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/liangroup.net\\\/blog\\\/what-is-gartner\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liangroup.net\\\/blog\\\/what-is-gartner\\\/\"},\"author\":{\"name\":\"\u0633\u062c\u0627\u062f \u062a\u06cc\u0645\u0648\u0631\u06cc\",\"@id\":\"https:\\\/\\\/liangroup.net\\\/blog\\\/#\\\/schema\\\/person\\\/e328f67a35a843fd3accc4666b5eab0a\"},\"headline\":\"Gartner \u0686\u06cc\u0633\u062a\u061f &#8211; 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